Over a decade of experience leading cross-functional teams through user-centered design (UCD) to deliver solutions that meet business and customer needs.

Leading cross-functional teams through user-centered design (UCD) to meet business and customer needs.

William Key Photo

Career Summary

I’m a UX generalist with experience working on products for multiple industries. I follow a user-centered design (UCD) process to help clients to balance business objectives with user needs.

I have extensive experience leading cross-functional teams, and I believe that close partnership between UX, Design, Product, and Engineering is critical for successful outcomes.

The greatest value of UX is achieved through the strategic leveraging of UCD to align customer and business needs to drive business vision and success.

UX Skill Areas

  • strategy
  • user research
  • information architecture
  • interaction design
  • evaluation & testing

Markets / Industries

  • government
  • security
  • insurance
  • healthcare & pharmacy
  • telecommunications

Project Types

  • enterprise
  • B2B / SaaS
  • B2C / commercial
  • web sites & applications
  • software & hardware

References

I worked with JR for about 4 years and cannot speak more highly about his quality of work, willingness to collaborate, and ability to juggle multiple projects in parallel. ... While helping us create solutions, he coached teammates to help them understand the design process and ultimately elevated our understanding of UX.

— Leo Gonzalez, Director of Product Management at Macro Helix LLC

JR is one of those folks you always hope you can work with again in the future. Lots of ways to describe him: articulate, thoughtful, and willing to think out of the box; ... an excellent communicator who is comfortable presenting his ideas to leadership; and an all-around pleasure to work with.

— Linda Chadwick-Wirth, Director, HCx Design at CGI

Clients Include

Macro Helix logo
McKesson logo
Allstate logo
AT&T logo
ODNI logo
Booz Allen Hamilton logo
BAE Systems logo
CIA logo
DIA logo
DoD logo
IARPA logo
USMC logo

Case Studies

Macro Helix Case Study

Saved 85 Customers $97M

Client Macro Helix, McKesson
Methods User Research, Wireframes, Prototype, Data Visualization, UI Design
Result Increased savings for non-profit hospitals and sales for McKesson
Allstate Case Study

Decrease Time & Cost to Resolve Mobile Claims

Client Allstate
Methods Domain Research, Wireframes, UX Writing, Usability Testing
Result Single, fast experience for processing home and auto mobile claims
ODNI Case Study

Redesign & Integrate Nine Independent Websites

Client Office of the Director of National Intelligence (ODNI)
Methods Stakeholder Interviews, Competitive Analysis, Information Architecture
Result A cohesive design emphasizing the relationship between ODNI Agencies
IARPA Case Study

Improve a Research Grants Website

Client Intelligence Advanced Research Projects Activity (IARPA)
Methods Co-Design, User Research, UX Writing, Wireframes, Usability Testing
Result Redesigned site to better support grant seekers and program managers